Casio did not start out as a watch specific company, but instead started as a calculator specific company. Casio really only entered the watch making market after the electronic watch revolution. It was on the strength of expertise in electronics, developed from their calculator development background, which paved the way for Casio to make inroads into the watch making markets. The G-Shock and Baby-G (G-Shock for women) are the most popular range of Casio watches available. The G-Shock range of watches are aimed at the active sports enthusiast. The G-Shock are extremely tough, sturdy watches, which come in a range of sporty styles for both men and women. They have a variety of sports training functions available on each G-Shock. Since its release the G-Shock has continually raised the profile of Casio as a maker of quality watches.
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