For almost eight decades, Citizen has been ahead of its time. Our brand has always stood for innovations and high precision that make life better for everyday people and now we are raising our sights to meet the needs of the new Millennium. Time and again Citizen has pioneered groundbreaking technologies and helped to make watches an indispensable part of modern life. One of the latest milestones is our Eco-Drive system. Bringing new thinking to the art of watch making, this is a light powered solution that eliminates the need to change batteries. In 2003, Citizen launched the Stiletto. The World’s thinnest light powered watch – a watch so revolutionary it combines Eco-Drive technology with a refined, sleek and sophisticated case and bracelet from 4.4mm thick. Citizen believes that delivering excellence is the key to building successful partnerships with retailers and consumers alike. Excellence in product, marketing and service is paramount, and the resources required to achieve excellence are viewed as investments, not costs. Citizen’s guarantee is a commitment to continually strive and work towards an even more successful future for our retailers and consumers.
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