Pulsar, the world’s first electronic digital watch changed the world’s perception of time when it was unveiled in New York in 1972. It was new, bold, surprising and different. When Pulsar was taken into the Seiko Corporation portfolio it brought further surprises to the world; the first calculator watch in 1980 and the first all-quartz watch line in 1981 were among its leading achievements. Pulsar has consistently found that narrow path to success that unites radical design and popular acclaim. Pulsar is now the watch partner of one of the most successful world rally championship teams, the BP Ford Abu Dhabi Team, who were world champions in 2006 and 2007. Pulsar, a brand that stands for real value, quality and flair is made for people who create their own style-‘tell it your way.’
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